Introduction
While the importance of a website in terms of both benefits and functionality is quite apparent in today’s business scenario, there still are plenty of merits as well as misconceptions surrounding website designing & other parts of digital marketing that need to be addressed for good.
Practically anyone can get a website. All you need is a valid purpose. If you own any business or a startup whatsoever, you will be way better off with a website to represent you in the online space. The needs and wants of different businesses vary greatly regarding their website design. You need someone to understand the vision you have for your business, in order to furnish the very best website of your choice for you. We do that, at Techomining.
Techomining is a company that provides digital support consisting of a bunch of digital online services like digital marketing, website designing, software design, etc to other businesses. These services can be availed by businesses that want to enter the online arena aka the online marketplace as well as those businesses which are already present on the internet.
Go through the following list of steps to know how you can create a perfect website design and alongside that, learn a fair bit about digital marketing & website design.
What is a digital marketing and social media marketing
Communicating commercial messages to an audience over the internet are called digital marketing. Both online & offline businesses take the help of the internet to acquire new customers and enlarge their customer base. Basically, digital marketing helps businesses expand themselves by reaching a wider demographic & informing people about their business through the medium of the internet.
Digital Marketing comprises a number of processes. They are:
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SEM (Search Engine Marketing)
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SEO (Search Engine Optimisation)
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PPC (Pay-per-click)
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SMM (Social Media Marketing)
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Content Marketing
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Email Marketing
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Influencer / Affiliate Marketing
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Viral Marketing
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Radio Advertising
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Television Advertising
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Mobile Advertising
How this marketing campaign would help the business to spread brand awareness among users
A website represents business on the internet. A website includes information about the business. Websites can hold all kinds of information regarding your business and in today’s date, there are numerous innovative ways to do so.
Today’s customer is internet-oriented, meaning that all his/her queries, searches, needs, and requirements end up on the internet. Now if you have a website for your business and a person who is interested in the product or service you offer (who might very well be a prospective customer), is searching for a business like yours (he can also be looking for something remotely related to your business), there is a decent chance that he/she ends up on your website, and even further, becoming your customer. All this happens without you even having to move a muscle. This is exactly how a business website works and the chances of the person converting into a customer can be improved substantially through effective website designing.
Merits of effective website design:-
- Website functionality & flexibility – responsive website – a responsive website can be viewed on all screen sizes and all devices flawlessly as it automatically optimizes itself to rearrange the content on it as per the size of the viewport. It hugely increases your online presence.
- Visual appeal – website design determines the look of the website. The website needs to be good to look at so that it can attract and captivate visitors. The length of time for which visitors stay on a site is recorded by Google and other search engines to calculate rankings in search results. The time for which a visitor stays on a website also plays a part in converting visitors to customers.
- Easy to use with ease of navigation – your customers’ convenience and comfort are to strive for. By creating a simple and intuitive website interface, you can gain new leads and more sales for your business.
- Content optimization – search bots read the content on your website to analyze its quality, relevance, and desirability. Hold your content quality up to a certain level. Text and pictures on your website need to be original and relevant to make sure your website is well optimized. On-page optimization boosts your SEO considerably and rewards you with high online rankings.
How new businesses can reach the local people through their web presence
Through a website, your business gains something called online presence. Online presence signifies your visibility on the internet and how easily can someone come across your business on the internet. Your online presence can be managed and boosted among internet users who live in areas around where your business is situated. This is made possible through Local search optimization of your website.
Local search optimization enables businesses to promote their products and/or services to the local audience. Google performs local search optimization by matching the location of where a user is from, with the location of your business. Through Local SEO, your business can be displayed on the very first page of search results, sitting among the local-3-pack business listings prepared by Google. When an internet user browses the web looking for a service that your business provides Google will show your business along with necessary information like name, location (in conjunction with Google Maps), timings, ratings, and even prices, etc.
However the list of local businesses that the interested customer has searched for is a long one, only 3 top businesses are displayed initially, with the other businesses hiding a click away. Local search optimization is what makes your business appear in the top ranks of the business listings prepared by various search engines and become a part of the local-3-pack or the local-5-pack, etc.
TechoMining can help them to achieve their goal through our simple and easy onboarding process to start the web presence work
Getting started with Techomining is quite likely the simplest step in the process of starting your digital marketing campaign. You just need to visit our website and we will contact you. You can then sign up for our web designing services and we will get started with the process right away. That’s how easy & simple it actually is, to get a great web presence and set your business on the road of growth & expansion.
The price structure is a myth among many users as they think creating a web presence will cost them a fortune
Digital marketing as a whole is a very economic marketing practice. This is a fact. Unless you choose to go for paid online advertisements, digital marketing costs practically close to nothing. It’s a slightly different case if you hire an expert. Website designing and development is highly economic & efficient. More so, with Techomining.
Techomining provides website designing & SEO services at really affordable prices. Therefore, you can also expect a high Return On Investment (ROI).
Our marketing campaigns are always result driven
Prior to developing a suitable website design for a business website, we discuss the client’s requirements and expectations with them thoroughly. Once we completely understand the client’s aims, we execute the website design accordingly. We optimize the strategy and the campaign according to the desired result.
Thus, our marketing campaigns are result driven, which increases the success rates of our projects and clients.
We won’t charge a single penny if results are not achieved.
We, at Techomining, execute to deliver. As our campaigns are result driven, we ensure that our strategies are foolproof and deliver the desired result. In case that does not happen, we do not charge our clients anything. This is the principle that Techomining operates and stands by.
Come on board and see your business booming from scratch
One of the top advantages of digital marketing is the relatively quick delivery of results. When you choose Techomining for website development and marketing, you can see the real-time performance of your website and marketing campaign. We provide clients the facility of live result-tracking and activity-monitoring. Live performance tracking allows us to analyze the performance of the website and other marketing strategies so that any changes can be made to your content or to the way you target your customers. Thus, you can improve your performance as you grow. That leaves very limited room for errors. So you can, almost literally, see your business booming from scratch.
Why TechoMining?
Techomining helps new businesses develop their own website. We put our impeccable skill-set and expertise in web designing as well as digital marketing into developing the best-suited websites for businesses. With our support, you don’t need to worry about the functioning of your online business operations and marketing processes.
We develop top of the line, timeless websites that are a brilliant combination of excellent user experience, great functionality & features, and high visual appeal. We develop and design websites for all kinds of businesses. Techomining renders endless support – during and even after signing up with us.
Since we also provide our services to new businesses and startups that need a website, we provide unparalleled, personalized customer support.
Conclusion
Website designing is a skill whose demand in the market has been growing like anything in the past few years. Although however common it may get, it should be best left for the trained and experienced since designing a website requires high technical knowledge. Both in terms of designing, and programming.
When something as important as your website is in the question, you shall want nothing but the best. We understand this ambition very well and help our clients in making it come true by employing our knowledge and skills. The pursuit of creating a perfect website design is highly subjective and it’s quite likely to be perceived and/or approached differently by different people. This is where our knowledge and expertise come into play. There exist certain core principles and parameters that attribute a universal appeal to website design.
Although the idea of perfect website design may sound utopic in itself, it basically implies the idea of a website that displays certain levels of ‘attractiveness, legibility, convenience, and ease of navigation’ and offers some features & functionality that one may need and want in a website. In conclusion, as per our perspective, perfect website design is one that fulfills its purpose (as intended by the owner) as beautifully as it looks and feels.