Suppose, if a person is traveling to a city for the very first time in his life. Then, he will surely need a place to stay and he will lookup for the best hotels in the town. Now imagine, if your hotel doesn’t have a website but it has everything that matches up to the expectations of the customers and all of your rival hotels have their websites. Even though they don’t as many good services as you but still they are earning better than you. Then, maybe its time for you to have your website. Having your website is an exceptional way to showcase your individuality and put forth the best representation of your website online. With the massive popularity of social media platforms, people might think to develop their presence on these platforms while forgetting the importance of having their website.
Here are some benefits listed down below that shows the importance of a website for a hotel:
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Hotel’s Brand Image:
When you build your hotel’s website then you have the power in your hands that how the images of your hotel will look on the website. How you tend to build the brand image of the hotel. On what basis are you differentiating your hotel from other hotels. Why should people choose your hotel over other alternatives?
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Display your hotel with one of the best visuals:
One of the best reasons to have a website is that you can upload the best images and videos of your hotel. People get impressed with what they see. And if they see beautiful pictures of your hotel then they develop a mentality that you have the nicest hotel in that area.
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Customers feedback:
One of the most important aspects of a business to gain profit is the customer. If your hotel doesn’t have customers then you have no source of income and cannot expand your business. And the customer’s feedback is certainly very important because if you try to improve that possible aspect then they begin to trust your services.
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Showcase the beautiful ambiance of the hotel:
Through your website, you can show the customers what a beautiful and peaceful ambiance your hotel has. They can view it and see what all you have to offer.
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Give key information to your customers:
A website is a medium through which you can convey the basic information about your hotel. You can enlist some basic points like your address, the number of rooms in your hotel, the type of rooms, contact details and special offers. You can post pictures of your hotel rooms so that you can build a sort of reliable relationship with the audience.
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Offer gift cards to your regular customers:
You can hand out the gift cards to your regular customers. See, if you can offer special discounts to them especially in the festive season where people want to spend time with their families and look for space from their day-to-day routine. Your hotel earnings might take a huge step forward by just doing this simple gesture.
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Social Media Sovereignty:
Another wonderful benefit when your hotel has its website is the ability to promote your hotel’s social media accounts. When your hotel is on the brand’s website, social media links direct travel shoppers to the corporate brand’s social media accounts.
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Communication medium:
The website can act as a way to communicate your services to the customers. They can know what all you are offering. You could promote other services like hosting parties, weddings, get together events. By promoting your website in this manner, you can increase your popularity and reliable customers.
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Online booking features:
You can also add an online booking app or link to your website so that customers can easily book their room by just one click. Your customers can book a hotel suite according to their needs. If they want it on hold then you can charge them some amount of money and hand over the suite to them on their arrival. Or you cannot charge any money and hold that suite for them, its your choice that how you want to deal with your client.
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Direct Sales:
The main task which Profit room assumes when building a website is effective sales(of rooms, offers, hotel services) and increasing the percentage of direct bookings by connecting an efficient booking engine. A guest may also check room availability, special offers, and packages, and make a booking on from virtually any level of the site. Thanks to the knowledge about guests’ behavior and expectations, we can freely shape special and package offers.
It is important to note that acquiring your website comes with larger responsibilities and maintenance. Running a functioning website is certainly not a one and done project where you set it and forget it. The onus will now be on you and/or your webmaster to provide regular upkeep, make sure all links are working. Ensure that fresh images are circulating throughout the hotel’s website and monitor your analytics to make sure you know what is and isn’t working with your audience. The end game for hoteliers is to drive more direct bookings through their website. So do think about making the shift to an independent existence for your hotel through your hotel’s website.