With the increased adoption of mobile devices, it is essential to have a mobile-friendly website. Just think. If consumers have a horrible experience when viewing your website from a mobile device, the chances of them returning are slim to none. This could result in lower sales and overall poor opinion of your brand. Customers have a better opinion of a brand when they have a positive mobile experience. Now some people might confuse between these two terms: Mobile friendly website and Mobile website. The explanation is simple: With a mobile-friendly website, you only have one website that includes the necessary code to adapt to all screen sizes, regardless of device. A mobile website is a completely separate website that requires you to have a second, mobile-only sub-domain. So, here are some reasons to get a mobile-friendly website:
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Mobile Adaptability:
Mobile usage is increasing every month. According to some surveys, there are more smartphones on the planet Earth than the humans themselves. This means people accessing your website through mobile will increase every month. So, make it a better experience for them.
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Seamless Experience:
Perhaps one of the best aspects of a mobile-friendly website from a customer perspective is the seamless experience regardless of the device used. A mobile-friendly website will appear the same on a smartphone as it does on a desktop computer or a tablet. A seamless experience can greatly reduce customer frustration and annoyance.
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Better SEO:
Mobile responsive websites are also better for SEO(Search Engine Optimization) purposes. Google has announced that it prefers a mobile responsive website design to mobile websites. Mobile responsive designs provide a better user experience for website visitors.
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Adapts to future devices:
One of the biggest advantages to a mobile responsive website is the fact that the size of the website is designed based on screen size, not the device. This includes devices of the future. As new devices come out, a mobile responsive website will still look beautiful on them.
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Customers expect it:
Customers expect to have a seamless and quick experience on mobile devices. Corporations with a mobile responsive website have set customer expectations, and if you do not meet these expectations, a customer will find one of your competitors that does. Having a mobile responsive website is no longer an option; it is a necessity if you wish to stay relevant in the eyes of the consumer.
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You might lose business without one:
Since people are on mobiles all day long, they might open your website through it. But if you don’t have one, then they are less likely to open it through their laptops or desktop computers.
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Social Media increases mobile visitors:
Sharing links on social media to your website will result in more traffic and viewing of your website from mobile devices. Thus, it is essential to provide social media users who click through to your website with a great experience.
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Easier to manage one site:
Having a stand-alone mobile website was common practice before the creation of mobile responsive websites. Having multiple websites means more website maintenance. A mobile responsive website allows you to have just one website, making website maintenance a much easier task. Plus it keeps your costs much lower.
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You can reach more customers, faster:
Google rewards websites that are mobile-friendly with a higher ranking in mobile search results. So, simply by the virtue of having a mobile-friendly website, your site will be seen and visited by more people. Making your website mobile-friendly automatically opens your customer base up to anyone performing a mobile search. And even better, customers won’t have to hunt for your site or type in the exact URL to find it, they can just perform a search to find you quickly and easily.
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It benefits your reputation:
Not just online, but offline as well. People will take note of a website they have a great experience with and they will also take note of a website they have a bad experience with. Reputation is everything, and most businesses can’t afford to give people a bad experience – digital or otherwise.
Websites that aren’t mobile-friendly are quickly becoming defunct within our fast-evolving digital landscape. As time goes by, more and more websites will emerge that are mobile-friendly, pushing those that are not even farther down the search results page and away from customers. If you want your website to perform well and support your business, you need to make it mobile-friendly. It can only help you move forward to achieve the growth and success that you’re meant for.