Well, every person who owns a business must have a website. Your website will be the first port of call for people looking to dine at your restaurant. So, increasing your restaurant website traffic should be an important part of your marketing strategy. It might be possible that even after having a website, potential customers might not be aware of your restaurant. This is where digital and social media marketing comes into the picture. It is your job to point people in the right direction, that once they hit your website. They become your loyal customers. Learning how to drive traffic to your website can be a tricky task. But once you do, it will be the simplest thing and will benefit you the most.
Here are some ideas that can help you to drive more traffic to your restaurant website:
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Set up Social Media profiles:
Set up profiles on Facebook, Twitter, and Google+ today and start interacting with local people in your area. By building up a strong set of followers across various social media networks, you’re providing yourself with a good base. You can market new offers and give a personal touch to your business.
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Ensure your website is displayed on advertisements:
It’s no use having a Web site unless you tell people how to access it, so ensure your Web site address is displayed on your menus, your take-out menus, your business cards, flyers, and your restaurant signs and windows.
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Promote customer reviews:
Ensure that customers provide reviews on your website so that your website is top-rated among any other restaurant website. If they don’t want to write, then keep an offer or coupon on writing a review that they can use in their next meal.
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Set up an email marketing list:
This is an old method but it works and is pretty simple. You can easily send your advertisement or list of your best offers and coupons to all of your customers in one go.
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Offer brand to people:
Restaurants with clearly defined, unique dishes and experiences, and who’s management learns from customers and competitors, are in a great position to breed a passionate clientele.
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Offer deals that they can’t resist:
To keep the business reviving, you need to offer coupons or vouchers to your customers. It can be anything like 50% off on your next meal or a free dessert after the meal.
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Keep your customers posted:
Many customers like to be kept informed of developments at their favorite eateries. You should be constantly trying to collect e-mail addresses and contact information to keep in touch and keep those customers coming back again and again.
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Online order:
Having your online ordering system gives you the added benefit of being able to reach out to your customers. They love the service at which they can get food at their homes. Ask them to rate and review your website so that it can help to drive more traffic to your website.
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Keep that bond with your customers strong:
Your customers should not feel left out. Try to reply to their reviews, comments. Be genuine with them. Let them know that you care for them. They are not just your customers but a part of your restaurant family.
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Amaze them with your food and service:
At the end of the day, customers need to walk away feeling that both your food and service were great. So that they can come here again.
These are some ways in which you can increase traffic to your website. Make sure you do them if you want to be one of the best restaurants in the city.