- Get a website
The first step towards bringing your school online is to get a website for your school. A website will enable your access to the huge market on the internet. Through a website, a large number of students and parents can find you and reach you. The website will represent your school on the internet. It will act as a more detailed, more functional, and user-interactive prospectus for your school which will be available to anyone and everyone on the internet. People interested in your school can also contact you through your website.
- Get a school administration software
School administration software is absolutely necessary for smooth and efficient administration and management of a school’s day-to-day procedural tasks. Through a school administration software, you can maintain a record of, and monitor daily activities in the school. Techomining provides customizable school management software at affordable prices.
- Digital marketing and increasing your visibility
Digital marketing enables any business to acquire a greater audience by widening its reach online. Digital marketing works by increasing the online presence of your school. Digital marketing will enable people who are looking for schools online to find you more easily. This is done by effective audience-targeting.
By means of digital marketing, you can use various online platforms such as social media and email – two of the strongest digital marketing tools – to send out regular updates including achievements and highlights of your school, your staff, or your students. This greatly helps in establishing a brand image in the mind of the viewer’s mind and will garner new leads and clients for you. Techomining provides excellent Digital Marketing services for all budgets.
- Brand image
When something as important as the education of children is concerned, and the competition is so fierce, it is the brand image that distinguishes one school from the others and sets it apart. Building your brand image will have a fruitful impact on your credibility. In the education sector, every parent wants the school with a good reputation and spotless credibility. Some tips to build a strong brand image:
- Have a logo and a tagline for your school
- Identify suitable advertising platforms
- Define your brand’s persona
- Strong and capable public relations department
- Identify your institution’s goals, objectives, and mission
- Show faculty faces
To connect better with your online audience, allow them to meet your staff or teachers virtually by introducing them to the audience on your website. You can provide some information (qualifications, experiences, achievements, etc) about your faculty to develop a personalized feeling of familiarity in the prospective clients. This allows for trust to form in the parents for your institution as they get better acquainted with you as a group of people, rather than as a business.
6. Welcome reviews and feedback
No matter how good you are, there is always room for improvement. Always welcome and appreciate reviews and feedback from parents and students as well. The amount and diversity of feedback can be overwhelming since the subject consumers of your services are children. Although, you can derive a great deal of valuable information from the feedback and take them into consideration to provide a better environment for the students.
7. Interactive portals for students, parents, teachers, and administration
Only 20 percent of parents feel fully engaged in their child’s school, according to a 2015 Gallup Survey. Evidently, parents want to feel engaged in the education process of their child. If you provide this opportunity to your clients, it will put you in a whole different league than those schools that don’t. It can be made possible by setting up an online portal on your website where parents can log in to monitor their child’s performance in assessments and activities, and also enable them to remain in touch and/or interact with the school’s administration or teachers. Similarly, e-learning portals can be set up for students to access online study material and/or stay connected with their teachers for better engagement.
- Regular interaction through emails or texts (optionally automated)
Regular interaction with your clients through text messages or emails helps maintain coordination and connection. Informing parents of students about activities, events, and administrative updates reflect the professionalism of your institution, thus garnering the confidence and trust of the parents.