There are now more than 1.4 billion people using Facebook messenger. Yes, That’s right! That many. Facebook Messenger marketing is one of the most influential tactics available to marketers today. Messenger marketing gains an enormous scale when it’s backed by powerful chatbots. Facebook Messenger Marketing is the use of it as a conversational channel for reaching individuals at scale with targeted messages. The concept is about as simple as it gets. You use Facebook Messenger to send messages to individual users. But isn’t that kind of like email marketing? Yes and no. Conceptually, it’s the same thing — a contact receives digital communication from a business. But in practice, it’s very different. Messenger is conversational, interactive, and instantaneous. Email marketing tends to be more detached, impersonal and delayed. Here are some benefits that you can achieve from Facebook Messenger marketing:
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Deliver your content:
The most common approach to deliver content to your readers is to use email. But, Facebook Messenger is a better alternative. So instead of just asking people to fill out a form and get the gated content via email. It is better to offer the option to skip the form and get the content via Facebook Messenger.
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Help your followers find the most relevant content:
Besides pushing content to your followers, you can also use Facebook Messenger to help your followers “pull” content to themselves. You can ask them what they find most interesting in your brand and then you can give it to them on their priority basis.
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Engage participants during the event:
Facebook Messenger can be used to send important information and reminders about events that people have signed up to.
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Generate high-quality sales leads:
Since Facebook Messenger is still a relatively new and novel marketing channel. It is a great way to get people’s attention and to generate high-quality sales leads.
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Re-engage potential customers:
Facebook Messenger ads can be used to re-engage potential customers. Such as people who have visited your pricing page. But didn’t purchase your product or people who have asked you questions via Facebook Messenger before.
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Reach your target audience one-to-one:
The Facebook News Feed is saturated with ads. Imagine being able to reach your target audience without all the noise. One-to-one. With Messenger ads, you can do just that. People will see your ad in the Home tab of their Messenger mobile app. When they tap on the ad, they will be brought to your preferred destination — your website or a Messenger conversation.
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Provide speedy customer support:
It is clear that people want a response from a brand as quickly as possible. And with the help of Facebook messenger, you can just do that. You can provide timely customer support to your customers through it.
As more and more people adopt messaging, the potential for you to market and grow your business through Facebook Messenger becomes even bigger. And Facebook is working hard to make Facebook Messenger a great channel for businesses. It’ll be great to follow this trend and not to be left behind.