A domain name is the location of a website. The IP address of “amazon.com” is “52.216.200.122”. Generally, it is easier to remember the name instead of a long string of numbers. When you put the domain name in your search browser, it will then communicate with a domain name server in order to find the IP address that is matched to that name. If you have not previously requested a domain name that request will go through a server that sorts by the Domain Name System hierarchy. Unsurprisingly, this made the worldwide web infinitely easier to navigate, which encouraged more people to utilize its services. This is the whole idea behind the Domain Name System servers.
Different types of top-level domains:
- .com: It is the first top-level domain. It is in common use. It is the short form for commercial.
- .net: It was created expressly for institutes that partook in network technologies. It is the short form for the network.
- .edu: It is made for educational institutions. It is shorthand for education.
- .org: It was created for non-profit organizations. It is a short form for the organization.
- .mil: It was created for U.S. military branches. It is a short form for the military.
- .gov: .gov is used by governmental agencies, programs, cities, states, towns, and countries.
In my opinion, if you are establishing your business in India and you don’t have a huge budget. It is better to have a .in domain. Here are some reasons listed down below that why you should prefer .in domain:
-
It creates a lasting impression:
A domain URL is a very first thing a prospective customer will see and is their initial interaction with your brand. A unique or memorable domain name will speak to what they want and stick in their heads.
-
Define your brand:
A domain name can be used to instantly speak to your brand, letting the customers know who you are and what you are selling. A relevant domain name can help your customers to know about your product, or a unique domain name can create a link that associates your name with your product.
-
Credibility:
It shows the business operates in India. If you are from India, then as an Indian it is your duty to do business in your country and make it a hit. After then, you can definitely opt for the .com domain which will be used for commercial purposes worldwide.
-
Trust among Indian users:
People will be able to connect with your business if it is in the .in domain. You will be able to build a trustworthy and loyal relationship with your customers.
-
Value for Money:
Usually the subscription price for .in is comparatively lesser than .com. If you are just a start-up and don’t have that kind of budget then it better to buy a subscription of .in domain than .com.
-
SEO benefits in India:
Search Engines list the site as an Indian site. Usually, people know that .in sites work only in India. So the click rate will be higher on the .in websites. And eventually, it will drive more traffic to your website.
-
Difficulty in maintaining uniqueness on .com domain:
It may be possible that you think that you have a unique name for your website. It is possible that someone else has a website named just like your website on .com domain. As, there are several websites and it is not always possible that your website has a different name than any others.
-
Range of business:
If a person wants to do business in some specific area like India. Then it is better to have a .in domain. Not only India, if a person wants to have a business that is limited to a specific region then you should have a domain name specifically for that region.
The importance of having a good domain name can sometimes get thrown to the wayside but in reality, a domain is a root that grows the tree of your business. So, plan and utilize the abundant resources of the Internet.