SEO is abbreviated as Search Engine Optimization, is the process of affecting a website’s visibility by driving as much traffic as possible by using the natural search methods. The highest visited website will appear automatically when you will search something related to it on any search engine. Search engine enables you to search on the World Wide Web. Most popular search engine is Google. Let’s consider our internet browsing habits. We rely on internet to get any kind of information as it is the easiest and fastest medium of information. On typing something in a search engine, we are most likely to hit the top result that appears in our query as it contains the most relevant information that is related to our query. As a result, whatever websites appear at the top whenever we search something drives more traffic or users to it. The goal of SEO is to appear at position one by optimizing the website so that website is ranked as high as possible.
Reasons why SEo is needed for school website?
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To find your school name:
Most people search for schools that have an excellent education. They search for an institution which can nurture their kids for a bright future. Most searches are from “branded searches”- searches containing your specific brand names.
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SEO to find School:
These visitors are high value traffic, as they will most likely be prospect parents looking for a school but have not made a decision. By being high up on searches you will not only receive a high amount of traffic but you will also build reputation.
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Give them the information they are looking for:
Show the parents the information such as how your students are performing in academics. Provide them the rank that your school is holding in the city. Show them the right atmosphere and ambiance of your school.
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Provide key information:
Provide your contact details such as phone number, address, map, staff, canteens, library. You can also put up information regarding academic fees, tuition fees, books required for the semester.
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Improve website’s ranking:
If there is parental involvement on your site. Then they can basically review it and rate the school. This will help to increase the ratings of the school and improve the website ranking in the search engine and your school will pop up above whenever someone searches for your school’s brand name.
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Building a Local Community:
Parents search such schools for their kids which is easy to mobilize from their current location. They try each and everything to ensure that their child gets the best atmosphere when studying.By using search engine optimization as part of the educational institution’s marketing strategy, including relying on local listings, it becomes easier for parents to connect with schools that are local to them to enroll their children in.
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Building Mobile friendly websites:
Nowadays everything happens through this little world in our hand also known as mobile. So, it is very important to build a website which not only opens up in a laptop but also on the phone. As most of the users use cell phones, it is necessary to optimize your website to improve rankings and increase page views.
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Increase in the School’s brand awareness:
Nothing improves brand awareness for a product or service than for its website to receive visibility. Search engine optimization in a marketing strategy focuses on just this – to increase brand awareness.
When it comes to educational institutions, it’s this visibility that directly impacts enrollment rate. SEO thus has a direct impact on brand awareness and consequently enrollment in the school itself.