Imagine your information getting leaked on a website. To make sure that this nightmare never comes true, you should have an SSL( Secure Socket Layer) certificate for your website. To check whether the website you are browsing on, is secure or not. SSL is denoted by a green padlock in the URL bar along with the website’s name written in green. If this secure site is not displayed then the website is not safe to browse. The real-time fact is that you just cannot give SSL certification a miss if you want to drive more visitors. If your websites are not equipped with a powerful SSL Certificate, you are likely to end up losing your private information or business data. Here are some reasons why SSL is important for your website:
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SSL certifications help to ensure website security:
HTTPS comes into picture here. The S here implies that the website is equipped with an SSL Certificate.t provides you with secondary authentication as the PKI (public key infrastructure) helps in sending information only to the respective server and the data is not accessible from any other device on the same server.
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It enhances the search engine ranking for your website:
To ensure that the user’s data is safe and secure. Google will rank the sites with an SSL certificate higher on the search list. As a result, it can improve your ranking when a user searches for a similar keyword.
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Your customers will see you as a trustworthy brand:
Even if you are not an e-commerce website, SSL certification is a must. If your customers cannot trust you, they would not visit your website or buy from you. One of the factors that can enhance your website traffic is showing your customers that you care for their security and SSL certificate is the best way to do so.
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Cheap and best:
The good part of the SSL certificate is that it does not burn a hole in your pocket and is quite simple to execute. Once you have installed it, your customers will see you as a professional brand and build your brand reputation in the digital world.
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SSL certification improves the website’s speed:
Previously people used to think that installing an SSL certificate would lead to slow loading of the website. That’s a myth. The fact is that HTTPS makes your websites load a lot faster, thereby improving the website performance.
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Works as digital documentation:
This certificate works as digital documentation that verifies the credentials such as the certificate holder, their serial number, and expiry date along with the signature of the certificate-issuing authority.
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It helps to encrypt sensitive information:
By building a secure website, you can encrypt all the sensitive information that is transferred between two computers and from a computer to server as well.
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User’s experience becomes better:
Most of the time, your visitors would be apprehensive about protecting their personal information. If your website has an SSL Certificate, it eliminates this fear and improves their user experience manifold.
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Business growth:
SSL drives more traffic to your site. Ultimately, it will improve your conversion rate and boost your business growth too. Therefore, the ROI of the security certificate is quite impressive.
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Build a bond of trust with your customers:
SSL certificate prevents the leakage of this data and keeps your information protected. So, your customers can without a doubt make any transaction on your site if they want to. It builds a bond of trust and cares with your customers.
Secure Sockets Layer Certificate can greatly enhance your customer engagement by instilling a sense of trust in their minds. If a competitive bottleneck is throwing a wrench into the works of your website, it’s time you consider buying an SSL certificate and turn your website visitors into customers. It would help to win their loyalty and build your business as a reputable one.