10 must-have features on any website. How many of these are integrated into your website?

Website features, Google reviews, online marketing

Are you starting or running a business currently? Do you know what all is necessary for the marketing of your business? Well, if you have a big or a small business, you must have a website in today’s internet-dependent world. But, website building and designing can be an overwhelming process. But, Hey! No worries! We have just the right post for you which will get you through what all you need for your website. The first thing you must do is secure a good, catchy URL. Make sure it makes sense for your business, doesn’t have quirky spelling and is available on social platforms, too. Make sure you have the right domain for your website. Once you are done with it, it’s time to build out the website and make some huge decisions. Here are 10 must-have features for your website that will ensure your customers have a positive experience on the site, improve your company’s digital footprint and increase engagement with your brand.

  1. Crucial Business Information:

    The biggest failure that people have is that they try to build the website they want, not necessarily the website they need. When you are building a website, make sure you write things that increase people’s attention towards it. Insert some catchy phrases and ensure that you stick to the information about your business.

  2. Contact Details:

    When you put an email address or a phone number on the site, don’t upload this information as part of an image — the number or address should be able to be clicked on or copied right from the site to place the call or send an email conveniently and quickly. Most smartphones these days can do “click to call” on the web, so make the process as easy as possible for users.

  3. Google Maps:

    Sure, a website should be aesthetically pleasing, but it’s more important for it to be useful. If customers don’t get to know about your location, then how on earth will they trace you and come to your office. So, embed a google map on your website which ensures that your customers feel at ease and can come and give you a visit anytime.

  4. A mobile-friendly website:

    Smartphones and tablets are driving an increasing amount of traffic, and the numbers are only going to grow as mobile devices become cheaper and more mainstream. So your website better is readable on handheld devices.

  5. FAQ:

    People have a lot of questions. As you hear concerns from customers and receive feedback via email, gather up the most frequently asked questions into a list and offer clear concise answers. This builds a bond of trust between your customers.

  6. Good service is necessary:

    Not having good hosting can cost you in many ways. A slow site is frustrating, one that fails to load is obnoxious and both could turn off customers. But beyond annoying your users and increasing your bounce rate, poor hosting can also affect your rank in search engines and might bring it down.

  7. Advertising on Social Media platforms is a must:

    There are a lot of social platforms out there, and you should promote your presence on them on your website because social media is a critical part of marketing your business. Integrating these platforms into your website will help boost your SEO, improve your business footprint on the social web and build your following across numerous social platforms.

  8. Quality of website design templates and themes:

    It doesn’t matter how user-friendly a website builder is if the templates lack quality. When it comes to templates, you want to use clean, modern, mobile-friendly and customized designs.

  9. Custom domain name:

    You must use a custom domain – not only does it give your website credibility, but it also increases your website’s search engine ranking.

  10. Don’t underestimate the power of simplicity:

    Here are some features that you don’t need for your website. Feel free to forgo these things on your websites like music, flash, extraneous information and media. Also, anything that auto-plays whether its a music or a video, sometimes it gets very annoying for your customers.

So, these were some must-have features on a website. Make sure to take care of these facts while designing your website.

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